Property seekers are increasingly looking for complete and high-quality listings. Listings with clear descriptions, attractive photos, and compelling headlines are more likely to attract genuine enquiries.
This guide shares key tips to help you optimise your property listing and improve visibility to property seekers.
Listing Photos #
A strong property photo should showcase the property with good angles, lighting, and staging to create the best visual impression.
How to improve my Listing Photos?
- Choose the best time to shoot
- Lighting is one of the most important factors in property photography. Use natural daylight whenever possible. Open curtains to let in sunlight and avoid shooting on dark or cloudy days, as this can make the space look dull and uninviting.
- Shoot from the right angle
- Capture as much of the room as possible by shooting from a corner or doorway. Aim to include two to three walls in each frame to create depth and make the space look larger, an illusion of a more immersive ‘3-D’ effect. Shooting from a doorway or corner often gives the best perspective.
- Use elevated or wide perspectives
- Taking a photo from above a higher angle or “bird’s-eye view” helps showcase larger spaces and surroundings more clearly. Keep the framing tight enough so the property remains the clear focus.
- Go Virtual
- Enhance your listing with 360° tours or video walkthroughs to give buyers a more realistic and engaging experience of the property.
- Keep the space clean and well-presented
- Ensure the home is clean and clutter-free
- Adjust the lighting in each room so the property is seen it it’s best light
- Adjust the brightness setting and focus so each shot is clear and bright
- Keep photos align by making sure you hold your phone straight and steady
- Use landscape mode to capture as many details as possible
- Show multiple angles
- Take several shots of each room in multiple angles so property seekers can fully understand the layout and space.
- Avoid distractions
- Avoid including people in photos (unless necessary and with permission)
- Avoid text, watermarks, or overlays on the photo
- Do not use collages, show one photo at a time
How AI Moderation Engine (AIME) help with Optimising Listing Photos?
AIME is an AI-powered moderation tool that automatically reviews and monitors listing photos in real time to ensure they comply with our photo guidelines.
Most photos are reviewed within a few minutes. In rare cases, checks may take up to a day, this helps with maintaining a safe and professional platform.
How does AIME work?
- You can upload photos to your listing as usual
- AIME will automatically detect and flag photos that do not meet guidelines and suspend the photos
- Once your photos are suspended, you will be notified on your Listings page.
- If AIME is unsure, your photo will be flagged to our internal moderators for a second look, and you will be notified via email instead.
Note: Most photo checks happen during the listing creation process in real time.
What happens to my listing if AIME suspended my photo?
Don’t worry, listings with suspended photo(s) will still be published, without the suspended photo(s) and all other photos will still be published.
Can I appeal if my photos have been suspended by AIME?
Yes. You may submit an appeal for review.
- You will be notified via email of the appeal outcome
- If the image is still rejected after appeal, it cannot be re-appealed
You can make an appeal by clicking on the suspended photo, then select “Appeal” or “Delete”.
What types of photos will AIME suspend?
Please ensure your listing photos do not include:
- Text such as phone number, email address
- QR Code
- Duplicated photos
- Competitor logos
- Collages
- Face
- Borders
- Map
- Not suitable for work (NSFW) content
You can also refer to the media upload guide during listing creation for full guidelines
Property Headline #
A strong property headline helps your listing stand out and quickly capture the attention of property seekers. It should be clear, accurate, and relevant to the property you are advertising.
What are the requirements for headlines?
Headlines must be:
- Between 10 characters – 70 characters in length.
- Contain only basic characters like a-z, A-Z, 0-9, spaces, and symbols such as $,”-.!:;&/?@%()#:).
- Please keep to a maximum of 2 punctuation marks consecutively.
- Ideally restrict numerical input with a maximum of 6 consecutive digits (including those separated by special characters and spacing), e.g. MYR 2.5M instead of MYR 2,500,000.
- Only have the first letter of a word capitalized. (exceptions such as MRT & LRT apply)
- Having the first letter of each sentence begins with a capital letter.
- Not contain any radical racist words/sentences. (per the same checks that apply to listing descriptions)
What are some examples of Headlines that will NOT be accepted?
Some examples of headlines that will not be accepted include:
1. “CALL ME ON 6012-3456789!!!”
- Only the first letter in a word can be capitalized, with exceptions like MRT, LRT, and others.
- Listing headlines must not contain a sequence of more than 6 digits.
2. “!!! ^^^ awesome listing ^^^ !!!”
- Listing headlines may only contain alphabets, numbers, and basic punctuation.
- Punctuation in listing headlines must be preceded by a letter or number.
- The first word in each sentence must begin with a capital letter.
How to improve my Headline?
There are plenty of tips you can follow when writing your listing, your headline should be unique and compelling, here are some tips you can apply to your own listing to grab property seekers attention!
1. Use simple but powerful language
Keeping the language simple and straightforward will be your best bet to getting more eyes on your listing, such as “Looking for the perfect escape from the city?”
2. Stay relevant to the content
Ensure the headline must be relevant to the introduction and the rest of the description otherwise you will lose the reader as soon as they see any discrepancy.
3. Engage the target reader
Focus on the type of property seeker, whether it is a first-time home buyer, or investment or even retirement home seekers, such as “Views & Great Investment Opportunity”
4. Don’t use multiple exclamation marks (!!!)
If you insist on using an exclamation mark, you are forbidden from using more than one. There is nothing so exciting as to necessitate drawing attention to a property with multiple exclamation marks!!!
5. Don’t use CAPITAL letters
All capital letters are harder to read. Avoid using all capital letters in your headlines as words will become rectangles and are harder to recognize.
6. Ask a relevant and interesting question
Questions, especially interesting ones, are the perfect way to grab someone’s attention in a way that leaves them wanting more, creating a so-called curiosity gap, such as “Finding a new home for newlyweds?”
7. Create a FOMO effect
Fear of missing out is a real thing, and it works tremendously well when writing headlines, for example “Hurry! What are you waiting for?”
Listing Status #
Listing Status indicates the current availability or progress of a property listing, helping property seekers see accurate listings and understand whether a property is still available, under negotiation, or already completed.
When a property has been sold or rented, moving your listings to “Past Listings” helps you track your successful transactions and free up space for new active listings.
What Listing Statuses can I update to?
- Available: Select this status if the property is still available for sale or rent. Your listing will remain active, and property seekers can continue to view and enquire about it.
- Ongoing Offer/Transaction: Select this status if you are currently negotiating with a buyer or tenant, or if a transaction is in progress. Your listing will remain active and visible, and you can continue receiving leads and enquiries.
- Sold: Select this status when the property has been successfully sold or rented out and is no longer available. Your listing will be deactivated, and property seekers will no longer be able to view or enquire about it.
How to update my Listing Status?
- In your Listings page, click on the listing that you want to update.
- Click on the three dots on the top right corner of the listing.
- Select “Update Status” to either Available, Ongoing Offer/Transaction or Sold/Rented.
Why should I keep my Listing Status updated?
Your listing is often the first point of contact between you and a property seeker. Keeping it accurate helps you maintain trust, improve your professional reputation, and attract quality leads.
Property seekers may Report Listings that appear outdated or no longer available. When this happens, you may be prompted to review and update your listing status to ensure the information remains accurate.
How does Report Listing work?
The Report Listing feature allows property seekers to report listings that are inaccurate or disrupt their browsing experience.
Report Listing feature is only found on the Listing Detail Page on the customer website, where a pop up will appear upon clicking on the button, allowing property seekers to choose from a predefined list of reasons or others to specify their own if none of the options apply.
What happens when my listing is reported?
When a listing is reported by a property seeker, the listing will be hidden from their search results while it remains available to other property seekers.
Our team will then investigate these listing reports and take actions accordingly; which includes suggesting actions for you to make improvements on your listings.
How will I be notified about the Reported Listings from property seekers?
You will only be notified via AgentNet App Push Notification, email and a banner on the affected listing(s) on your Listing Management page if a property seeker has reported your listing(s) as “no longer available”. Upon receiving the notification, you will be able to respond by updating the status of your listings within two days.
If you missed the notification and did not respond within two days, your listing will be marked as ‘no longer available’ on the listing detail page (consumer facing). However, you can always head back to update your listing through the report banner.
Listing Suspension #
Property seekers prefer to work with professional agents who advertise genuine and accurate listings. To maintain this standard, below are the top reasons why your listing may be suspended, and how you can avoid them.
1. Duplicate Listings
A duplicate listing means when two listings share two or more key details such as:
- Property photos
- Price
- Build up
Each listing should be unique and should not be repeated for the purpose of misleading or phishing property seekers.
2. Unauthorised Listings from owner
Property seekers like to work with professional agents, who are authorised by the property owner to represent them in property negotiations.
Listings without proper authorisation will be removed immediately once identified.
3. Sold / Rented / Fake / Dummy Listings
Property seekers expect listings to reflect real and available properties. Listings that are no longer available or are intentionally misleading will reduce agent credibility.
Listing police will check the build up and price of the property to match the market price or any suspicious listing details, so always ensure your listings are accurate and up to date to avoid suspension.
4. Account sharing
Each account is strictly for one individual agent use only. Ensure that the phone number in listings match with the account holder details displayed in your agent profile
5. Unacceptable or Discriminatory Content
Listings must not contain content that promotes preferences based on race, religion, ethnicity, or gender.
Examples of prohibited content include:
- “Prefer Malaysian female Chinese/Malay/Indian”
- “Prefer Chinese speaking”
- “Strictly for Chinese professionals only”
- “Not for Indians/Malays/Chinese”
6. Other Practices to Avoid
The following practices are also not encouraged:
- Putting multiple properties in a one listing
- Spamming keywords in descriptions
- Photos with text or image overlays