Property seekers are increasingly looking for complete and high-quality listings. Listings with clear descriptions, attractive photos, and compelling headlines are more likely to attract genuine enquiries.
This guide shares key tips to help you optimise your property listing and improve visibility to property seekers.
Listing Photos #
A strong property photo should showcase the property with good angles, lighting, and staging to create the best visual impression.
How to improve my Listing Photos?
- Choose the best day and time to shoot
Lighting is one of the most important elements in property photography. Natural sunlight works best, so try to take photos during the day and open curtains to allow more natural light into the property. A dark, cloudy day produces very dull and gloomy pictures that won’t be attractive to property seekers. Give them a visual of how bright their days would be in that property just aren’t very appealing to look at.
- Shoot from the right spot
You want to showcase as much of every room as possible. Aim to capture three walls in your photo to create depth and make the room appear larger, an illusion of a more immersive ‘3-D’ effect. Shooting from a doorway or corner often gives the best perspective.
- Do consider a bird’s eye view
Taking a photo from above is a great way to show off a large property or a waterfront location, giving property seekers a better sense of the surroundings. Crop the photo close enough, so the home is visible without having to draw an arrow or a box around it.
- Go Virtual
Adding 360° tours or videos of the property allows property seekers to experience the property more immersive and helps your listing stand out.
How AI Moderation Engine (AIME) help with Optimising Listing Photos?
AIME is an AI-powered moderation tool that automatically reviews and monitors listing photos in real time to ensure they comply with our photo guidelines.
Most photos are reviewed within a few minutes. In rare cases, checks may take up to a day, this helps with maintaining a safe and professional platform.
How does AIME work?
- You can upload photos to your listing as usual
- AIME will automatically detect and flag photos that do not meet guidelines and suspend the photos
- Once your photos are suspended, you will be notified on your Listings page.
- If AIME is unsure, your photo will be flagged to our internal moderators for a second look, and you will be notified via email instead.
Note: Most photo checks happen during the listing creation process in real time.
What happens to my listing if AIME suspended my photo?
Don’t worry, listings with suspended photo(s) will still be published, without the suspended photo(s) and all other photos will still be published.
Can I appeal if my photos have been suspended by AIME?
Yes. You may submit an appeal for review.
- You will be notified via email of the appeal outcome
- If the image is still rejected after appeal, it cannot be re-appealed
You can make an appeal by clicking on the suspended photo, then select “Appeal” or “Delete”.
What types of photos will AIME suspend?
Please ensure your listing photos do not include:
- Text such as phone number, email address
- QR Code
- Duplicated photos
- Competitor logos
- Collages
- Face
- Borders
- Map
- Not suitable for work (NSFW) content
You can also refer to the media upload guide during listing creation for full guidelines
Property Headline #
A strong property headline helps your listing stand out and quickly capture the attention of property seekers. It should be clear, accurate, and relevant to the property you are advertising.
What are the requirements for headlines?
Headlines must be:
- Between 10 characters – 70 characters in length.
- Contain only basic characters like a-z, A-Z, 0-9, spaces, and symbols such as $,”-.!:;&/?@%()#:).
- Please keep to a maximum of 2 punctuation marks consecutively.
- Ideally restrict numerical input with a maximum of 6 consecutive digits (including those separated by special characters and spacing), e.g. MYR 2.5M instead of MYR 2,500,000.
- Only have the first letter of a word capitalized. (exceptions such as MRT & LRT apply)
- Having the first letter of each sentence begins with a capital letter.
- Not contain any radical racist words/sentences. (per the same checks that apply to listing descriptions)
What are some examples of Headlines that will NOT be accepted?
Some examples of headlines that will not be accepted include:
1. “CALL ME ON 6012-3456789!!!”
- Only the first letter in a word can be capitalized, with exceptions like MRT, LRT, and others.
- Listing headlines must not contain a sequence of more than 6 digits.
2. “!!! ^^^ awesome listing ^^^ !!!”
- Listing headlines may only contain alphabets, numbers, and basic punctuation.
- Punctuation in listing headlines must be preceded by a letter or number.
- The first word in each sentence must begin with a capital letter.
How to improve my Headline?
There are plenty of tips you can follow when writing your listing, your headline should be unique and compelling, here are some tips you can apply to your own listing to grab property seekers attention!
1. Use simple but powerful language
Keeping the language simple and straightforward will be your best bet to getting more eyes on your listing, such as “Looking for the perfect escape from the city?”
2. Stay relevant to the content
Ensure the headline must be relevant to the introduction and the rest of the description otherwise you will lose the reader as soon as they see any discrepancy.
3. Engage the target reader
Focus on the type of property seeker, whether it is a first-time home buyer, or investment or even retirement home seekers, such as “Views & Great Investment Opportunity”
4. Don’t use multiple exclamation marks (!!!)
If you insist on using an exclamation mark, you are forbidden from using more than one. There is nothing so exciting as to necessitate drawing attention to a property with multiple exclamation marks!!!
5. Don’t use CAPITAL letters
All capital letters are harder to read. Avoid using all capital letters in your headlines as words will become rectangles and are harder to recognize.
6. Ask a relevant and interesting question
Questions, especially interesting ones, are the perfect way to grab someone’s attention in a way that leaves them wanting more, creating a so-called curiosity gap, such as “Finding a new home for newlyweds?”
7. Create a FOMO effect
Fear of missing out is a real thing, and it works tremendously well when writing headlines, for example “Hurry! What are you waiting for?”
Listing Status #
Property seekers want to see accurate and available properties in your active listings.
When a property has been sold or rented, moving your listings to “Past Listings” helps you track your successful transactions and free up space for new active listings.
How to mark a listing as Sold/Rented?
- In your Listings page, click on the listing that has been rented or sold
- Click on the three dots on the top right corner of the listing
- Select “Update Status” to either
- Ongoing Offer/Transaction OR
- Sold/Rented
- Once the status is updated, the listing will be deactivated.
Listing Suspension #
Property seekers prefer to work with professional agents who advertise genuine and accurate listings. To maintain this standard, below are the top reasons why your listing may be suspended, and how you can avoid them.
1. Duplicate Listings
A duplicate listing means when two listings share two or more key details such as:
- Property photos
- Price
- Build up
Each listing should be unique and should not be repeated for the purpose of misleading or phishing property seekers.
2. Unauthorised Listings from owner
Property seekers like to work with professional agents, who are authorised by the property owner to represent them in property negotiations.
Listings without proper authorisation will be removed immediately once identified.
3. Sold / Rented / Fake / Dummy Listings
Property seekers expect listings to reflect real and available properties. Listings that are no longer available or are intentionally misleading will reduce agent credibility.
Listing police will check the build up and price of the property to match the market price or any suspicious listing details, so always ensure your listings are accurate and up to date to avoid suspension.
4. Account sharing
Each account is strictly for one individual agent use only. Ensure that the phone number in listings match with the account holder details displayed in your agent profile
5. Unacceptable or Discriminatory Content
Listings must not contain content that promotes preferences based on race, religion, ethnicity, or gender.
Examples of prohibited content include:
- “Prefer Malaysian female Chinese/Malay/Indian”
- “Prefer Chinese speaking”
- “Strictly for Chinese professionals only”
- “Not for Indians/Malays/Chinese”
6. Other Practices to Avoid
The following practices are also not encouraged:
- Putting multiple properties in a one listing
- Spamming keywords in descriptions
- Photos with text or image overlays