What are Co-Marketing Services? #
Co-Marketing Services give you the opportunity to promote yourself across channels beyond PropertyGuru and iProperty.
Available marketing channels include:
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Digital Out-of-Home (DOOH)
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PropertyGuru & iProperty social media
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PropertyGuru & iProperty platform placements
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Performance Marketing on Meta
Who can purchase Co-Marketing Services? #
Co-Marketing Services are available to:
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Gold and Elite subscribers
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Selected legacy package subscribers
Services are available on a first-come, first-served basis, subject to monthly slot availability and sufficient credits.
How do I purchase a Co-Marketing Service? #
Simply contact your Account Manager (AM) to check available services and reserve a slot.
Slots are released monthly on a first-come, first-served basis. If you would like to book for a longer period, this will be subject to availability and approval.
What do I need to provide? #
Depending on the service you choose, you may need to provide:
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Your profile photo
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Your name
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REN / REA / PEA ID
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Contact number
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Branding materials and/or campaign content
Your campaign timeline will only start once all required information and materials have been submitted.
How many credits do I need? #
The number of credits required depends on the Co-Marketing Service, advertising format and duration you select.
What credits can I use? #
Co-Marketing Services can be purchased using available:
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Universal Credits (UC)
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PropertyGuru Ad Credits (PGAC)
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iProperty Ad Credits (IPPAC)
Only one credit type can be used per order. If you would like to use different credit types, separate orders will be required.
When will my credits be deducted? #
Your credits will be deducted once your Co-Marketing Service purchase is confirmed.
The exact credit amount will be stated in the order provided by your Account Manager.
Can I purchase more than one Co-Marketing Service? #
Yes! You can purchase multiple services, subject to:
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Available slots
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Sufficient credits
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Required information and materials being submitted and approved
How long does it take for my campaign to go live? #
1. Sales Confirmation — 1–3 business days
Confirm your purchase by signing the VO.
2. Submit Your Materials — 1–7 business days
Provide the required information, branding materials and content.
3. Campaign Preparation — 15–30 business days
Our team and/or appointed vendors will review, prepare and set up your campaign.
4. Go Live 🚀
Your campaign will launch according to the confirmed schedule.
The timeline starts once all required information and materials have been submitted.
Please note that timelines may vary depending on the campaign, content approval, revisions and production requirements.
How long will my advertisement be displayed? #
The display duration depends on the Co-Marketing Service you select, available media space and campaign schedule.
Your Account Manager will confirm the final duration and campaign schedule with you before launch.
Can I choose where my advertisement will appear? #
Placement and distribution will depend on the Co-Marketing Service selected and available advertising space.
Your Account Manager will advise you on the available placement options for your selected service.
What type of content can I use? #
All campaign content is subject to review and approval by PropertyGuru Group.
Content should not:
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Contain false or misleading information
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Include offensive, defamatory, discriminatory or unlawful material
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Infringe intellectual property or third-party rights
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Breach PropertyGuru Group’s advertising guidelines
If any changes are required, we will let you know before the campaign goes live.
What if my content needs to be revised? #
If your submitted content does not meet our advertising guidelines, you may be asked to provide revised materials.
To avoid delays, please submit the revised materials within the requested timeline. Failure to do so may result in your campaign slot being cancelled or released to another agent.
Can I change my materials after submitting them? #
Changes may be possible before production or launch, depending on the timeline.
Once production has started or your campaign is live, changes may no longer be possible.
Can I cancel my Co-Marketing Service or get my credits back? #
Once credits have been used to purchase a Co-Marketing Service, they are non-refundable.